About La Raza

La Raza Joyeria was founded in 2023 because a man had a dream! Long before La Raza Joyeria came to be, our dedicated founder, Sebero Basilio worked to bring gold and silver to families all around the 815 area. In doing this, he discovered his love for this business and how he impacted others. Our team is made up of dreamers who believe everyone deserves to adorn themselves in the highest quality of jewelry. You are a gold yourself, why would you settle to wear anything but? Here at La Raza Joyeria, it is more than just jewelry for us, it is an act of love. Whether your shopping for yourself or a loved one, we get it- we work with you to create unique pieces that beautifully contribute to your self-expression. 

"La Raza" means "the race" or "the people" and it's how we represent our origins. We believe jewelry is for the people, and we do what we can to make it accessible for all. We believe that when offering any product or service, it important to remain authentic to your roots. Using our own language is our way of doing that.

Our team is made up of bilingual dreamers who are ready to support you in any way possible to fulfill your jewelry needs. 

We are grateful for your support and we can't wait to adorn you.

- La Raza Joyeria